Selling to the Federal Government (Introduction)

An Introduction to Selling to the Federal Government

Two hours away is one of the largest billions of dollars customers you should be considering selling to- the Federal Government. How do you know if what you have to offer, they are buying? And how do you get started? This Chamber Take Away Tuesday session will help guide you on your next steps based on the presenter's 37 years of selling to this market. Attendees will learn the nuances of selling to this market and how they differ from your commercial sales practices. They'll also meet other potential partners. 

What You'll Learn:

• What to sell
• What federal agencies to focus on
• Federal government stakeholders and how they connect
• How to build a pipeline
• How to partner effectively

About the presenter: 
Kathy Lentz, President, Federal Insights, LLC

For over 37 years, Kathy has advised federal government and commercial systems integrators on strategies for successful entry to new markets, business growth and revenue generation. She founded Federal Insights in 2007 as a sales and market consulting firm focused on federal government and health care industries. Kathy provides practical tactical federal health IT sales consulting and executive health IT sales recruiting to a diverse group of clients including large privately-held companies, small businesses and health care companies. Her goal is to increase your opportunity win probability through better capture strategies.