Member Monday: Branding for the Future

Presenter: LaTasha Durrett, Communications Manager, Piedmont Housing Alliance

During this presentation, we will explore how smaller organizations can evaluate current branding and move forward with rebranding to set them up for the future.

Attendees will learn:

How to effectively and efficiently engage board members during a rebrand.
Ways to manage internal communications surrounding a rebrand.
Tips for establishing a brand's new look and feel.

LaTasha Durrett is a communications professional and blogger. She currently serves as Communications Manager at Piedmont Housing Alliance. With a focus on content creation and digital marketing and communication strategies. Mrs. Durrett has worked in the Federal Government and for-profit and non- profit spaces. She managed the redesign for websites in all three areas, most recently overseeing the rebrand and website redesign at Piedmont Housing. She enjoys helping organizations figure out how organizational culture influences their communications and branding. A native of Afton, VA, she holds a B.A. in Communication from George Mason University in Fairfax, VA.